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Our Why.
Hockey is more than just a game for us. It’s a way of life. It’s a community and a family. Hockey is a lifestyle. We created Ice to give the female hockey world something it was sorely missing. It’s our hope that it will be a place for female hockey players of all ages to find and share inspiration. Our intention for Ice is not to separate the girls from the boys, but to help women’s hockey share the same spotlight that has illuminated men’s hockey for years. Just because hockey is not a delicate sport, doesn’t mean that little girls shouldn’t want to play.